used portakabins

Portakabin Ltd manufactures and supplies mobile buildings and is the proprietor of the Benelux trademark PORTAKABIN. Primakabin sells and leases new and second-hand mobile buildings. Apart from manufacturing and marketing its own units, such as work shelters or temporary offices, Primakabin is also engaged in selling and leasing used units, including those manufactured by Portakabin. For the ‘AdWords’ referencing service, Primakabin chose the keywords ‘portakabin’ and its other derivatives. Originally, the heading of Primakabin’s ad, which appeared once one of the aforementioned words had been entered into the search engine, was ‘new and used units’. Subsequently, that heading was amended by Primakabin to ‘used portakabins’.