Derby's new Wayfinding signs, Have you tried them on your smartphone yet?

The city's new Wayfinding system is the first of its kind in the country and is a technological breakthrough in location and direction signposting.
The state-of-the-art system combines basic sign boards with the latest technology to allow people to access additional information using smart phones.

Photograph of one Derby's new Wayfinding signs.
This sign is located on Corporation Street exactly where in THIS Google streetview there is a advert for an iPhone.

Notice the strange coloured square symbol below the map (pointed to with a red arrow)

Photograph of a tag on one of our signs.
This particular tag was on the sign on Derby Market Place.


iPhone Screengrab of the website that is launched by this tag.
As you can see it displays a smartphone optimised website with
information relating to this exact location.


iPhone Screengrab of Derby Quad's website as followed by "whats near me?":


This is very clever stuff.
Andy